To-Quyen T. Truong Member

Washington, DC

Quyen Truong serves as Practice Group Leader of the Telecommunications practice at Dow Lohnes. Ms. Truong joined Dow Lohnes in 2000 after serving at the Federal Communications Commission (FCC) as Associate Cable Bureau Chief in charge of broadband and competition issues.

Ms. Truong assists clients on both regulatory and business issues as they deploy advanced communications and online services and applications, design and implement marketing and privacy compliance programs, and respond to federal and state consumer protection measures. She represents clients on transactions ranging from outsourcing and partnering agreements to mergers and acquisitions, from contract negotiation through any governmental approval process. In addition, Ms. Truong advocates for her clients in hearings, investigations, rulemakings and adjudications before the courts, Congress, the FCC, Federal Trade Commission (FTC), Department of Justice (DOJ), state and local governments, with emphasis on privacy and marketing, online and broadband content and services (including Voice over Internet Protocol and other IP-based services), telecommunications and video competition.

Ms. Truong works with companies and associations large and small to develop practical, business-friendly data security and privacy compliance programs that comply with not only federal laws, but also constantly changing state requirements. She works closely with the business team on every aspect of the customer-touch experience, from drafting privacy policies and training for front-line personnel, to negotiating data sharing and safeguard arrangements with vendors and partners, to crafting marketing campaigns that comply with regulations governing the use of customer data and telemarketing, email and other direct marketing tools. The pioneering program that she developed for one national communications company to optimize the protection and use of its customer data won the prestigious International Association of Privacy Professionals 2005 Innovation Award.

Beside keeping clients abreast of changing industry and governmental standards, Ms. Truong enables her clients to participate productively in federal and state legislative and agency proceedings, and defend effectively against governmental investigations and consumer class actions. For example, in 2006-2007, Ms. Truong coordinated a Fortune 100 company’s successful response to simultaneous privacy investigations by the FCC, FTC, state authorities and litigants, at the same time that she assisted the revamping of its customer databases and access systems and the negotiation of its vendor and partnering agreements to address related concerns. Moreover, her FCC experience has proven invaluable in helping clients explore novel online services and modes of marketing, including online behavioral advertising, mobile content and messaging, location-based applications and marketing.

Among her accomplishments at the FCC, Ms. Truong was a principal architect of the agency’s broadband policy (including competitors’ access to telephone and cable networks to provide traditional and advanced services); the convergence of cable, wireline, wireless, and satellite technologies for the delivery of voice, video, and data services; and the competition and ownership rulemaking proceedings. Her work at Dow Lohnes before the courts and the FCC laid the groundwork for the government’s treatment of broadband Internet services as information services, rather than more heavily regulated cable or telecommunications services, and she continues to help clients obtain flexible treatment for their advanced services and applications.

Ms. Truong also provides counsel and representation for her clients on their key transactions. During the first wave of large-scale consolidation in the communications industry, she supervised the FCC’s review of the mergers of Bell Atlantic/GTE, AT&T/MediaOne and Time Warner/AOL prior to her recusal to return to private practice. Electronic Media’s millennium Hot List of Industry Leaders of Tomorrow cited Ms. Truong as “the Federal Communications Commission’s top trustbuster” for her work on the development of the agency’s public interest framework for the review of mergers and acquisitions and the coordination of transactions review with the DOJ and the FTC.

Ms. Truong previously worked at two major law firms in Washington D.C. and specialized in government relations, communications, antitrust and commercial litigation.

Memberships and Activities

Federal Communications Bar Association – Cable Practice Committee Co-Chair, 2003-2006
Women’s Bar Association – Women of Color Advisory Board, 2008

ttruong@dowlohnes.com

Education

Bar Admissions