Big East Expansion: Conference Could Lose Sponsorship Deals
November 3, 2011
Not only does the Big East stand to possibly lose money in television negotiations due to conference defectors, but could also lose sponsorship deals.
With Pittsburgh, Syracuse, and West Virginia all set to leave the Big East for other conferences, the Big East could lose out on local sponsorship deals and see national deals renegotiated to lower rates.
Adam Chase, an attorney that specializes in sports sponsorship deals for Dow Lohnes PLLC, thinks that sponsors will be much more careful when considering future conference sponsorship deals.
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